Back in 12th century Spain, when the foundation flocks of Merinos were first introduced, its fine wool soon found its way to royal palaces and kings. But today it has to please Kings of Pop, Sultan of Sports and Emperors of the Internet.

Naturally, that requires a very 21st century aesthetic. Like its 16.5 micron super-fine modern avatar that never lets the sweater bulk up an extra soft demeanour to give it a luxurious hand feel, and a unique lustre to add to its legendary beauty. But perhaps its most endearing new feature, is the fact it can simply be machine washed.

From the 12th to the 21st century, the Merino wool sweater has had quite a journey. But when you see the name Raymond etched on the label, you know it was well worth it.

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