Parx is a premium casual lifestyle brand, which is positioned to cater to the need of dressing up across varied sets of occasions and events. Parx reflects the persona of the energetic consumer who is, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.
Right from its inception in 1999, Parx has been the preferred choice of brand in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer’s "beyond work" requirements made available through categories like Sport and Club. The brand goes to great lengths to ensure that the quality is uncompromised. The manufacturing process uses the best of machinery, techniques, tracking systems and processes and the brand consistently innovates for style and quality both.